Corporate Governance

This goal is about broadening APAC’s training portfolio while making courses more financially accessible, ensuring growth in reach and inclusivity across the UK and Ireland.

Objectives:

• Develop and introduce new programmes and courses by 2030.
• Pilot online and blended delivery models to extend reach and flexibility.
• Secure governmental funding streams and accreditation for new and existing courses to improve accessibility.

This goal focuses on creating a supportive, engaging, and high-quality learning environment that reduces complaints, increases satisfaction, and ensures more students successfully complete their training with APAC.

Objectives:

• Reduce student complaints through enhanced communication, transparency, and Student Services support.
• Launch a student portal for APAC students to facilitate their learning journey, centralise access to course materials, timetables, and assessments, and provide a single point of contact for Student Services support, placement information, and professional resources. The portal will also enhance community building through discussion forums, peer networks, and access to wellbeing resources.
• Increase student satisfaction scores annually through structured feedback and continuous improvement.
• Grow student numbers across UK and Ireland.
• Increase retention and completion rates by strengthening student engagement and support systems. This will include proactive monitoring of attendance and academic progress, early intervention for at-risk students, improved access to Student Services, and enhanced wellbeing and placement support. We will also foster stronger peer networks, ensure clear progression pathways from Stage I to Stage III, and align feedback loops so that students feel heard, supported, and motivated to complete their qualifications.
• Establish an annual Student Voice Forum to review feedback and shape improvements.

This goal is about supporting and growing APAC’s teams across all departments, improving wellbeing, reducing turnover, and building capacity for high-quality teaching.

Objectives:

• Sustain and enhance the wellbeing programme with regular check-ins, CPD opportunities, and workload balance.
• Strengthen career progression pathways and mentoring to support professional growth.
• Recruit additional academic staff to strengthen delivery capacity and ensure consistent high-quality training.
• Recruit and train Assistant Course Directors (ACDs) to support course expansion.
• Reduce annual staff turnover year-on-year.
• Develop talent pipelines for future Course Directors and senior roles.
• Ensure workload equity through digital tools and resource planning.

This goal is about ensuring APAC’s long-term financial sustainability through stronger reserves, diversified income, smarter forecasting, and effective risk management.

Objectives:

• Strengthen APAC’s financial sustainability by building robust cash reserves, diversifying income streams, and expanding digital revenue opportunities. This will include careful financial planning to ensure resilience against external shocks, reducing over-reliance on any single funding source. By balancing prudent reserve management with forward-looking growth, APAC will create a sustainable financial base that supports long-term investment in student services, research, and professional development.
• Develop philanthropic and funding initiatives, including the APAC Bursary, to widen access and participation in play and creative therapies training. This will include establishing an APAC bursary scheme to support students from underrepresented or disadvantaged backgrounds, cultivating relationships with charitable trusts, foundations, and corporate sponsors, and exploring alumni giving and legacy programmes. By embedding philanthropy and funding partnerships into APAC’s growth model, we will strengthen equity of access, enhance our social impact, and ensure that financial barriers do not prevent talented practitioners from entering the profession.
• Invest in infrastructure and digital transformation to improve efficiency.
• Benchmark against comparable professional training organisations to ensure competitiveness.

This goal is about ensuring APAC’s long-term financial sustainability through stronger reserves, diversified income, smarter forecasting, and effective risk management.

Objectives:

• Refresh and elevate APAC’s brand identity across all platforms by strengthening our digital presence, expanding media engagement, and increasing sector visibility. This will involve a comprehensive brand refresh to ensure consistency and resonance with students, partners, and stakeholders, alongside a stronger digital footprint through a modernised website, student portal, and targeted social media strategy. We will proactively engage with sector media, contribute thought leadership, and showcase APAC’s expertise and impact in play and creative therapies. By unifying brand identity with a dynamic digital and media strategy, APAC will continue to position itself as the authoritative voice in the UK and Ireland, ensuring sustained recognition, credibility, and influence.
• Increase partnerships with universities, training providers, and regulators to strengthen APAC’s role as a leader in play and creative therapies education. This will include deepening collaboration with existing university partners, exploring new academic affiliations in the UK and Ireland, and developing joint research and knowledge-exchange projects. We will also build relationships with training providers to extend access to APAC-accredited programmes and engage proactively with regulators and professional bodies to shape policy, uphold professional standards, and secure recognition for our graduates. By expanding and formalising these partnerships, APAC will enhance academic credibility, widen student opportunities, and reinforce the profession’s influence within health, education, and social care sectors.

This goal is about developing APAC’s leadership structure, introducing an Executive Board and new Director-level roles to ensure effective governance and strategic oversight.

Objectives:

• Establish an APAC Executive Board for strategic oversight, accountability, and decision-making.
• Introduce a Director-level tier between managers and the CEO to strengthen operational leadership.
• Define clear roles and responsibilities across leadership structures.
• Provide leadership development and succession planning for long-term stability.
• Include independent/external Board members to strengthen governance.

This goal is about embedding robust quality assurance processes, raising teaching standards, and fostering innovation in learning and professional practice.

Objectives:

• Strengthen QA frameworks across all programmes, meeting UK and Irish requirements.
• Introduce peer review, observation, and feedback mechanisms for teaching quality.
• Expand student feedback loops to inform curriculum design.
• Promote a culture of innovation and teaching excellence through CPD, exchange, and recognition schemes.
• Benchmark against university partners and sector leaders to raise standards.
• Launch an annual Teaching Excellence Awards.

• Departmental annual operational plans aligned to each strategic goal.
• Quarterly KPI reviews by the APAC Leadership Team.
• Annual Board review each September to monitor progress.
• Mid-term strategy review (2027/28) to respond to emerging opportunities and risks.
• Annual public impact report summarising achievements for students, staff, regulators, and stakeholders.