APAC Mission Statement
At APAC, we believe success is not just about what you know, but about what you can do.
We foster a culture built on Performance, Ambition, Curiosity, Competitiveness, and Energy (PACCE)—our guiding principles that shape how we think, act, and grow.
- Performance – We strive for excellence in everything we do, delivering results that transform lives and advance the profession.
- Ambition – We set bold goals and go beyond expectations, inspiring progress in ourselves, our students, and our community.
- Curiosity – We embrace learning, questioning, and creativity, driving innovation and fresh approaches to play therapy.
- Competitiveness – We challenge ourselves to be leaders in the field, constantly raising the bar to stay ahead and set new standards.
- Energy – We bring passion, drive, and positivity to our work, fuelling resilience and empowering others to achieve their potential.
Together, PACCE powers our mission: to equip practitioners with the skills, values, and mindset to make a lasting difference in the lives of children and families worldwide.